Company Priorities 2010-11

Raise the Charity’s Profile and Develop New Markets 

• Implement a communications and marketing strategy.
• Promote Y-gen as a competent and commercial company. 
• Exploit the IAG market and explore new markets. 
• Exploit new opportunities based on an objective appraisal of costs and benefits. 
• Conduct further market analysis to identify whether any new ventures are justified. 
• Conduct additional networking and promotional activities. 

Bring in New Business 

• Generate new income streams. 
• Prepare successful bids and proposals for contract work. 
• Create a new post to evaluate ideas & gaps in market, lead on funding bids and initiate new projects. 
• Speed up bid review and preparation processes.  
• Focus resources on bidding for contracts and project work where margins are high.
• Develop smaller contracts with providers via direct delivery of IAG services. 
• Enable the company to cover its overheads and break even. 
• Develop and sell products in higher volume to a broader customer base. 
• Create new partnerships governed by clear agreements and close monitoring.
• Disclose and share only that which is necessary to win business and maintain shared service delivery.   

Engage Effectively with Young People 

• Involve young people in the design, delivery and evaluation of services.
• Use a person centred approach in supporting young people. 

Invest in the Continuous Professional Development of our Staff 

• Develop a culture of promoting and selling services.  
• Focus staff on selling the company and bringing in new business.
• Provide bespoke and ‘on the job’ training and development in income generation and sales. 
• Provide training and support in balancing partner cooperation with competitor discretion.  
• Maintain a professional approach in finding solutions to individual challenges. 
• Introduce new workplace routines to draw on the experience & skills of existing staff. 
• Enable staff to act as a high performing team.
• Maintain commitment to staff professional & personal development.
• Invest in valuing staff and maintaining a positive company ethos. 
• Develop staff through a coaching approach.

Demonstrate High Performance     

• Deliver services against performance targets.
• Deliver services within budget and demonstrate value for money. 
• Ensure that the quality of service provided is continuously improved.
• Deliver the service to national quality standards. 

Ensure Effective Corporate Governance 

• Continue to maintain good governance within Y-gen. 
• Enable Trustees to function effectively as a team in support of agreed corporate governance objectives. 
• Continue to maintain sound financial management.